This was a thread I started in the forums on Teachers Pay Teachers which I provided some advice about Pinterest to teacher-authors. I thought it would make for a good blog post for those who don’t read in the forums often enough to have come across it. So here it is with a few tweaks for more clarity:
I’m on Pinterest a lot, pinning other people’s products as well as my own, and generally searching for teaching ideas for art. I have a growing Back to School Pinterest collaborative board and often get requests to join. It’s that experience that has lead me to wonder a few things about how people have set up their account and boards.
People, you’re not all making good use of the power of Pinterest!
A FEW THINGS:
1) What’s In A Name?: If you’re marketing your brand and your brand is your name, by all means make an account with your name. If it’s not, make a new account for your store (i.e. “Glitter Meets Glue“). Why? If someone goes on to Pinterest to find you, you can be found. Some of you have accounts where your name is abbreviated or it’s a combination of your first and last name or a made-up name. No one who is a stranger to you, but likes your products, will find you. Make it easy on them so they will pin and re-pin your stuff. This is good branding.
2) Stylin’ & Profilin’: Fill in the profile information with as much text as possible. I can’t believe how many people leave this blank. I see their picture or logo next to their Pinterest account name but no profile bio. Why wouldn’t you fill that in? Are you aware that the text in your bio is searchable elsewhere online (think: Google)? Use keywords, people! Remember: those are those words you encourage students to use in their writings which you should be using to help market yourself. This is good branding.
3) Be On Top of Your Game!: Make a board for your store’s TPT products **and place it at the very top of your boards.** I’m not sure why people aren’t doing this but if you’re branding yourself, you need one board that has all your products for potential buyers to peruse. People are inherently lazy by design. No, really. They don’t want to search through every board you have – and some of you have a bajillion of’em – to find your ‘wares. Have one place that’s like a Pinterest one-stop-shopping so they can if they want pins of your products in their Pinterest feed. And for heaven’s sake, put it at the top of your boards so they can get to it quickly! This is good branding.
4) Get It Together!: You apparently are fans of the Wild, Wild, West because your Pinterest accounts are looking like a pile of tumbleweeds. You have stuff scattered all over the place with no rhyme or reason. You have a recipe board, an exercise board, a K-2 art board, a photography board, then a clipart board, then…then…in that order! It’s sheer madness. I want to tell you all to go clean your boards or you’re going to bed without supper! And as my mom would say, “And I mean it!” Invest 5 minutes to get things in some kind of logical order. Put all your education boards together, your food-related boards in a row, etc, so no one goes postal trying to decipher your boards. This is good branding.
5) Be Direct!: When you pin stuff to that brand spanking new store board I made mention of in #2, be sure to upload your own pin directly to that board from the original preview image you used on your product’s TPT page. First of all, it’s a much larger image. If someone sees it and clicks to view it, it’s not going to be the size of a stamp. And secondly, original content is re-pinned way more often and has a better chance of going viral. Also, it helps to name your file you’re uploading using keywords. Yes, it helps! It’s actually searchable. I’ve been known to make image names ridiculously long like this for my Weird Science Lab set:
6) Be Searchable!: Use hashtags in your pins. It’ll help people find your pins more easily. They don’t bite. Promise. Think of them as the most important keywords that might not be in your products description. For example, I pinned this set of money clipart using the hashtags #math #TPT #education #clipart #teacherspayteachers #commoncore because of few of those hashtags were NOT in the title of the product but could be found easier with their inclusion.
If you want to track pins on Pinterest, come up with your own, unique hashtag. Try to keep it short so it’s easy for people to remember but unique enough that you can track it easily.
In the end, a small amount of effort on your part will make more people follow you and thus reducing the number of threads on here requesting follows and asking for advice on how to get more followers.
Now, go do your homework!
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